Brand Building Through Digital Means
What brands need
If building a connected brand was easy, more brands would be doing, just that. It takes a strong brand strategy and an equally strong plan to bring it to life. It takes access to data and insights that are essential to informed decision-making. It takes a proportional mix of disciplines that meets business needs while creating an optimum customer experience. And it requires a holistic approach to create a fully integrated engagement plan.
It starts with a plan
Some relationships begin with clients asking us for a campaign or technology solution, which is a great place to start the conversation. But we won’t brainstorm a creative idea or push a single pixel until we’ve outfitted the enterprise for success with a solid brand strategy and a fully developed engagement plan. That way, we know we’re all working toward the right business objectives and success metrics – as established in consultation with your key stakeholders – before the first idea hits the whiteboard.
Strategy never stops
As meeting business objectives on a monthly basis requires follow-through, we don’t see strategy as a finite deliverable that ends the moment our creative teams begin creating. On the contrary, this is where our efforts start. We’ll be there to provide you with brand strategy, engagement planning and customer experience design, day in and day out, to make sure you are positioned ahead of the digital curve.
It’s not about the channel
If it’s digital, we do it. And we can help you plan for it. We’re channel-agnostic: our only commitment is to help you build a connected brand, while achieving your marketing objectives and driving ROI. To do that, we’ll create a recommendation based on not only our specialized experience with each channel, but on your overall brand strategy and existing traditional media execution. Together, we can plan, implement and measure campaigns across channels to maximize ROI.
Full-service strategy and planning
We offer a full suite of strategic and planning services to help you connect with customers, from evaluating brand strengths and weaknesses to understanding how and why audiences engage and identifying goals and tactics for each campaign.
We develop holistic strategic thinking by evaluating, analyzing and synthesizing the personality and meaning of your brand.
Establishing the ideal blend of touch points and communication channels to accomplish the business and brand goals efficiently and effectively.
Customer experience design
Developing suites for creating, curating, activating and managing content across bought, earned, owned and shared channels, using Hammersmith’s content and audience data where appropriate.